project

CST POLAND

Bicycle, ATV, MOTO, 4×4 tyres

Customer

OGUMIENIE CST S.C.

Date

March 2018 – Now

Services

Graphic services
Online shop + B2B
Customer loyalty system
Technical assistance

Assumptions

As many manufacturers of bicycle parts and components as many arguments about what a bicycle cannot do without. The company OGUMIENIE CST S.C. also has its own opinion, that without good tyres there is no way to ride a bike. We took this as a starting point in designing the product catalogue for CST. Among the many questions on how to tackle the project, one thing was certain: we would use the colour orange. The rest we had to fill in with content like an unscripted blank page.

Gate designs, marquees, flags

Draft catalogues

And here Mr Dariusz

Online shop + B2B

Summary

We have chosen, above all, to highlight the tread characteristics, one of the most important aspects in choosing the right tyre. We have managed to do this thanks to close-ups of the tyres in the photos. The graphic design is enhanced by outdoor photos of cyclists, including the CST MTB team.

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