project

SANTIC WIBATECH

A professional cycling team that has been in the UCI Continental Teams division since 2012

Customer

+ run race Velosport Trade GmbH Cycling Center

Date

November 2014 – Now

Services

  • Graphic services

  • Branding website

  • Technical support

Assumptions

It was quite a challenge to create a website that is supposed to present the dynamics, rivalry, sports struggle and the riders of a professional cycling group in the ranks of which you can find the Champions and Vice-Champions of Poland. The direct contact with the cyclists, the presence at the races allowed us to feel the spirit of the discipline better and to transfer at least a substitute of that atmosphere to the website project. The cyclists’ attachment to their club and its colours determined the choice of the colour scheme, and we considered the photographs from the campaign to be the best medium reflecting the nature of the sport.

Branding website

Summary

The excellent relationship we developed on this project meant that we were also involved in designing the cycling uniforms and graphics for the team bikes. The project itself and the cooperation with the team became more dynamic, but what else could you expect from speeding cyclists.

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